The Paradox of Choice is not an issue in this issue…
of the Food Warming Equipment Co. (FWE) key products guide. Download the latest version here.
The Paradox of Choice is a recent theory popularized by American behavioral psychologist, Barry Schwartz. Simply put, too many choices can be confusing, even detrimental to making a selection you feel satisfied with. Combine that uncertainty with an underlying fear of making the wrong choice (another economic theory known as loss aversion) and these two factors can turn a simple purchase into some stressful decision making.
While economists and psychologists debate over the merits of these theories, one thing is for sure… With over 60 years of product development, models, modifications and custom solutions, Food Warming Equipment Co sure has much to choose from.
To address this, we present the latest key product guide to break it down simply and liberate you from what some might consider an avalanche of choices.
The New* key product guide from Food Warming Equipment Co. is a simplified version of FWE‘s full line of foodservice equipment solutions. Products featured in the new key product guide have been carefully selected by popularity and functionality, and broken down into easy-to-follow sections in a concise, simple format that has been color coded for easy quick reference.
With a beautifully minimalist design, informative illustrations, side-by-side comparisons, easy to follow tips, and large detailed photos we convey in a few pages what could take hundreds of words and dozens of pages. We have eliminated most of the technical jargon to focus on key features and address what FWE foodservice equipment can do for you by weeding down hundreds of pages from our old catalog into less than 60. It is now even easier to drill down to our most popular Heated Holding Cabinets, Transport Carts, Cook and Hold Ovens, Mobile Refrigeration, Mobile Bars and more…
Unlike many of our competitors, Food Warming Equipment Co. offers so much more than what can be represented in a catalog alone. FWE is still committed to offering modifications and custom solutions for almost any type heated transport & holding cabinet, mobile bar, low temp ovens and other foodservice equipment you desire by maintaining a breadth of offerings. Solutions offered by Food Warming Equipment Co. can accommodate the particular needs required by designers, architects, consultants and end users. It is with the help and collaboration of others that FWE keeps pushing forward with new designs and solutions for every kind of application.
Food Warming Equipment Co. is still known throughout the industry as the go-to source that handles special situations like correctional foodservice, hospitals, stadiums and schools. Or, custom specs for chain restaurants such as Cinnabon, Chipotle, KFC, and Walt Disney theme parks both domestic and international (among many others). FWE will always provide specially designed cabinets and carts, throughout the world, for Hotels, Resorts and Casinos, like The Cosmopolitan of Las Vegas.
Allow us to help you make the right decision and speak with our professional foodservice specialists at 800-222-4393.
At FWE it’s all about you, it always has been.